Being able to communicate with a target audience is an essential skill that every organization must develop. Fundraising campaigns, media interviews and community-based social marketing programs are just some of the many examples of how non-profit organizations must communicate with a variety of audiences.

Communicating your message effectively doesn't have to be complicated – it does, however, require careful thought, planning and creativity. Below are a few useful resources for planning and implementing a successful communications plan.

Smart Chart 3.0
Now even better, Smart Chart 3.0 is a great tool to help non-profits make smart communications choices. This interactive version of Smart Chart 3.0 makes it even easier to craft winning communications plans.

The SPIN Project
The SPIN Project offers a broad range of free resources to grow the communications capacity of your organization. It also provides affordable strategic communications consulting, training, coaching, and networking opportunities.

Water Words That Work
This website, from environmental communications guru, Eric Eckl, is a must-read for anyone wondering why people aren't listening or taking action in response to the messages you are trying to convey. Visit it.  Bookmark it. Read it. Follow it. Make a difference.

Tools of Change
This website, founded on the principles of community-based social marketing, offers specific tools, case studies and a planning guide for helping people take actions and adopt habits that promote health and/or are more environmental responsibility.

Green Media Toolshed
Green Media Toolshed provides tools and training to improve the effectiveness of your organization's communication with the public. What could be better?

Angus Reid Global Monitor
The Angus Reid Global Monitor is an online source of global public opinion research and analysis.