| Being able to communicate with a target audience is an essential skill that every organization must develop. Fundraising campaigns, media interviews and community-based social marketing programs are just some of the many examples of how non-profit organizations must communicate with a variety of audiences. Communicating your message effectively doesn't have to be complicated - it does however require careful thought, planning and creativity.
Below are a few useful resources for planning and implementing a successful communications plan.
Links to Communication Resources
Smart Chart 2.0 (www.smartchart.org)
An interactive tool to help Non-Profits make smart communications choices....
IMPACS (www.impacs.org)
IMPACS, the Institute for Media, Policy and Civil Society, is a Canadian charitable organization committed to the protection and expansion of democracy and to strengthening civil society. IMPACS believes that a strong democracy requires three key elements, and our work supports our efforts to create an environment in which democratic values can thrive...
Spin Project (www.spinproject.org)
An excellent resource for non-profit media relations.
How to Communicate Your Group's Message (W.K. Kellog Foundation)
A 4-page tipsheet on communication.
Charity Village (www.charityvillage.com)
Communication resources webpage (direct link).
Tools of Change (www.toolsofchange.com)
Canadian site with information and tutorials on social marketing and media relations.
Green Media Toolshed (www.greenmediatoolshed.org)
Volunteer Calgary Media Guide
Calgary and area media contacts
Public Opinion Data and Research
Communicating about Sustainability: James Hoggan and Associates
Angus Reid Global Monitor
Environics
Fire and Ice (Environics Human Social Values Survey)
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